Malin+Goetz | Your Future Looks Bright

As a result of our productive and highly successful “Check your bags” campaign, we continued on working on a new Malin+Goetz product launch. This time it was all about a new brightening mask, full of natural enzymes and AHA’s derived from pomegranate, pumpkin and ginger that works to brighten, tighten and sooth the complexion. We created assets that were unique but still instantly recognizable as a part of M+G family.

A portion of the campaign was shot at the ACE hotel with 4 influencers who were using M+G products, and who have posted assets created during the photoshoot on their feeds to increase awareness of the brand.