YSL

To kick off their big launch we produced a custom influencer and PR mailer inspired by the aesthetics, efficacy, and design of the YSL products. Each of the black and gold mailers came with 8 full-sized products, card insert with information about the brand and picture of its creator, in a YSL holder. These mailers were interactive and highly instagrammable. Given the success of this PR box, we designed and produced a series of mailers for other YSL products and fragrances, including holiday editions for Mother’s day, launch of Libre and Black Opium fragrances, Pure Shot skincare, Illicit Nudes and more.