YSL x Zoë

We produced a YSL x Zoe Kravitz instagram takeover to celebrate their Rouge Pur Couture line of lipsticks. The luxury house engaged their followers with an instagram story takeover featuring an intimate beauty interview with Zoe Kravitz. We also designed and produced luxe, custom PR boxes to unveil the collection’s 6 new shades of red for YSL that were gifted to select recipients.

We asked Zoe to talk about her new lipstick collection with YSL and what inspired the colors and naming of each. Zoe walked us through each shade, tested out a few swatches on her arm, and applied her favorite shade at the moment.

As a final sign off, Zoe signed her name in lipstick on the vanity mirror.